A foodie's quest to turn up the heat through strength and conditioning with whole food and a hungry mind.

Tuesday, July 17, 2012

Do You Know What's In Your Whey Protein? It's "About Time" You Find Out!

There are a plethora of protein powder choices today.  I used to just pick one that looked the "coolest" or one everyone else talked about.  But as I became more aware of ingredients in food, I started to question what's in my whey.

Just like processed food on the grocery shelf, you must be wary of labels.  "Sugar Free" or "No Sugar Added" usually means there's some sort of artificial sweetener instead.  Sugar and artificial sweeteners are a no go for me, which really limits my protein powder choices.

I had the opportunity to try About Time whey protein that is, as described on their website....

"....About Time is cold-pressed micro-filtered whey isolate which means the protein is absorbed more efficiently into your system. Most other protein supplements offer misleading labels and health claims, but About Time keeps it simple and 100% natural. Just look at the label – only 4 ingredients! For those managing diabetes, be assured that About Time is sweetened with Stevia, a naturally occurring no-calorie sweetener that does not affect blood glucose levels. A 2-pound container of About Time 100% Whey Protein Isolate contains 32 servings. No artificial flavoring. No artificial sweeteners. Each serving contains 101 calories, 24 grams of protein and 0 fat."

They had me at "stevia."  With awesome, stevia sweetened flavors like Chocolate, Vanilla, Banana, Peanut Butter, Strawberry, Cinnamon Swirl, Peaches 'n Cream, Birthday Cake or Mocha Mint, you're sure to find several flavors you'll love.
No Fat, Lots of Protein....Check!

I tried the chocolate, vanilla, and banana. Each serving is right around 100 calories which is basically all from high quality protein.  At 25g of protein and 4 calories per gram, that's 100 cals right there.  No cals from fat or sugar.  I'd suggest adding your own fat in the form of peanut butter....WIN!

Is it loaded full of flavor goodness? Not exactly, but it's also not loaded with sub-par ingredients like sugar, artificial sweeteners, soy, oils, or lesser versions of whey from concentrate.  These still tasted good with just water and I would pick About Time over most other protein powders. Check out their current promotion where you can choose two flavors you try for only $3.99 and free shipping.

If these were used in a smoothie, it would obviously open your options to plenty of ways to enjoy.  I love how the stevia doesn't make it too sweet like some products.  It has a subtle sweetness that allows room to add your own, "custom" options as you please.
Short list of ingredients, good flavor, and super nutrious!
I want to get more to blend at home, specifically the banana and I'm sure peanut butter would be great.  Maybe even mix the two for a peanut butter banana smoothie? Ohhhh, or mix three; chocolate, peanut butter, and banana.  I'm drooling just thinking of this combo.

Anyway, I was always jealous to see the ever popular Optimum Nutrition protein flavors that all have sucralose, aspartame, acesulfame-k, or all three! Bleh.  Now, with About Time, us health-minded, active folk have a clean protein powder to make delicious smoothies.  Or maybe even use to bake protein brownies, bread, or muffins!

Thank you, About Time, for letting me sample your products and filling the gap by offering multiple flavors to enjoy! Readers, if you haven't tried this free of bad and full of good stuff protein, well, it's About Time!! Sorry, I had to do that.

Q: Have you tried About Time Whey Protein?  Do you scrutinize the ingredients on your powders like me?


  1. i actually really like about time for the same reasons as you - no added junk! it doesn't mess with my belly and it's got good, solid protein!
    however, i've switched to unsweetened plain whey so that i can add my own quality stevia. i'm learning more and more that some stevia is just as processed and crap as sucralose!

    1. You know, I hate to admit, I never considered the processing of stevia. Do you have any links you could share with info on stevia processing? Does it matter if it's liquid or powder?

      I do buy unsweetened why in bulk, but it's only concentrate and I wish I could find isolate. Thanks for the comments, have a great weekend!

  2. When you are consider about to buy whey protein,you should have to check out some important things.Yopu have to check it whether it has been prepared with natural ingredients or not and whether it has been produce all essential amino acids are not.These two things are most important from my point of view.